T-Town HVAC
Heating and air for Tulsa, open 24 hours. Built around one job, getting the phone to ring.
View projectMT Traders
A digital showroom for a building-materials supplier in Kerala — seven departments, 59 sections, and every enquiry routed to WhatsApp instead of a checkout.
The problem
A busy building-materials store in Kerala, with a real showroom and a huge range, but no proper way to show any of it online.
What we built
A fast, bilingual digital showroom. Seven departments, every enquiry routed to WhatsApp or a phone call, and a dashboard so the owner can update products without us.
Experience it
What we worked on
- Website
- Design
- Responsive experience
- Owner dashboard
- Local search setup
MT Traders sells electrical, plumbing, sanitary, paints, water motors and hardware in Edavannappara, Kerala. Wholesale and retail, from a physical showroom, to builders and homeowners who mostly already know what they want.
They needed a digital showroom. What they did not need was a shop.
We did not build a checkout
The obvious brief for a materials supplier is e-commerce. Cart, accounts, payments, stock levels.
It would have been the wrong build. In this market a quote is a conversation — quantities change, contractors negotiate, delivery gets arranged on the phone. A checkout would have sat unused while the real enquiries kept arriving on WhatsApp.
So every action on the site goes where the business already happens. Every product line, every category, every call-to-action opens a WhatsApp message or dials the shop directly. No forms to check, no backend to maintain, no inbox anyone has to remember.
Built for the phone, in two languages
The audience arrives on a phone, often on mobile data, so that is the layout the design started from rather than the one it degraded into.
The headline is English, the subtitle Malayalam. Not a language switcher — just both, where both are how people actually speak about the business.
Underneath: seven departments across 59 sections, 40+ stocked brands, structured data marking it as a hardware store so it can surface in local search, and a sitemap and robots file from day one rather than bolted on later.
The owner can change it without us
A catalogue that only the developer can edit is a catalogue that goes stale.
The site ships with a password-protected dashboard where the owner updates products, sections and brands directly. No code, no ticket, no waiting on us. That is the difference between a site that ages and one that stays current.
